Sales Assessment Test and Salesperson Assessment Tools for Hiring
A sales assessment test for hiring should show how a candidate handles your prospects, your price objections and your sales cycle, not how they score on a generic personality grid. Assessing.ai drafts a test from your job post: scenario questions that score themselves the moment an applicant submits, plus a recorded voice pitch your sales manager rates. Plans start at $49 a month with no contract.
Type the role into the generator to see the questions. If you need a validated sales personality profile normed against millions of salespeople, the specialist vendors further down do that and we do not.
Draft a sales test for the rep you are hiring
No account needed to build your first test. Results appear instantly in your dashboard.
What your sales manager sees after the test
Every applicant answers the same twelve questions about your sales motion, then records a short pitch in the browser. Choice answers score themselves, and the voice pitch comes with a transcript so you can rate it in a minute.
- Ranked list the moment applicants submit
- Voice pitch with a timestamped transcript
- One link in the job post, no candidate account
What a good sales assessment test measures
Résumés in sales all look alike: quota attainment nobody can verify and a list of CRMs. A short test about the actual job separates the reps who can sell your product from the ones who interview well.
Objection handling
Price, timing, a competitor's quote, a decision maker who is not on the call. Questions built from the objections your team hears every week, with one clearly best answer.
Discovery and qualification
Which question uncovers budget, who signs, and what happens if the prospect does nothing. Good reps ask before they pitch, and multiple choice shows whether they know that.
Product and market knowledge
For a B2B role, terms your buyers use. For a home services or auto dealership role, financing and warranty basics. The AI drafts these from your posting on Plus.
A real pitch, in their own voice
A recorded voice answer to a prompt like "Leave a 60-second voicemail for a prospect who downloaded our price list." You hear tone, pacing and structure before the first call.
Written follow-up
A short written answer, such as the follow-up email after a demo, shows how they write to customers. Your team scores it in the results view.
Time pressure
Per-question time limits keep answers honest and mimic a live call, where nobody gets ten minutes to think about a price objection.
How to run a sales assessment test this week
Paste the job post
On Plus, the AI reads the posting and drafts a test: scenario questions with answer choices, a written follow-up and a voice pitch prompt. On Starter you write the questions yourself.
Edit it to sound like your sales floor
Swap in your real objections, your price points and your product names. Mark the correct answers and set a time limit per question.
Send one link
Put the link in the job post, your ATS auto-reply or an email to everyone who applied. Applicants need no account and finish in 15 to 20 minutes.
Call the top five
Choice scores rank the list instantly. Listen to the top pitches, score them, and book interviews with the reps who already handled your objections.
Sales assessment tools compared on price and fit
Prices come from each vendor's own pricing page, except where the cell names a contract database. They change, so confirm before you buy.
| Tool | Price | Billing | What it measures | Where it wins |
|---|---|---|---|---|
| OMG Sales Candidate Assessment | $299 a month (Member) or $599 a month (Gold) | One-year term; up to 150 or 500 candidates a year | 21 sales core competencies, about an hour | Sales-specific scoring with a hire or do-not-hire recommendation |
| SalesGenomix | $249 per assessed candidate | Pay per candidate, enterprise on request | 140 attributes across 14 sales roles | No subscription for occasional hiring |
| SalesDrive DriveTest | $320 per test, 10 for $2,800, Scale $1,800 a month | Packs valid one year, Scale on a 12-month commitment | Sales drive, about 20 minutes | Short forced-choice test focused on motivation |
| Criteria SalesAP | Quote; Vendr median for Criteria $13,225 a year | Annual, unlimited tests | Sales personality, about 10 minutes | Fast screen bundled with cognitive tests such as the CCAT |
| Caliper Profile | Not published, sales contact only | Quote | Personality and motivation, about 60 minutes | Long-established profile with consultant debriefs |
| TestGorilla Core | $142 a month, billed $1,704 a year | Annual | Library tests such as a 10-minute Sales Aptitude test | Large library with a published price |
| Assessing.ai Plus | $149 a month, or $888 a year | Monthly, no contract | Your objections, your product, a recorded voice pitch | AI drafts the test from your job post, 2,000 responses a month |
Sales roles that small teams test most
SDR and BDR
Cold call openers, voicemail, objection handling on the first call and booking the meeting. The voice pitch matters more here than anywhere else.
Account executive
Discovery, running a demo, multi-threading a deal and negotiating price without giving away margin.
Inside sales for home services
HVAC, roofing, solar and remodeling call centers: booking the in-home estimate, financing questions and handling the homeowner who wants three quotes.
Retail and dealership sales
Upselling warranties, trade-in conversations, reading a walk-in buyer and closing without pressure tactics that end up in a review.
Account manager
Renewals, expansion, a customer who wants a discount at renewal and the handoff from sales to support.
Sales manager
Pipeline reviews, forecasting, coaching a rep who missed quota and hiring decisions. Pair the test with a written answer about how they run a one-on-one.
What sales assessment tests cost per hire
Sales-specific vendors price per candidate or on a yearly term, and the per-candidate number is what matters when 60 people apply for one SDR seat. Testing every applicant is where per-test pricing gets expensive.
| Applicants tested for one opening | SalesGenomix at $249 | SalesDrive DriveTest | Assessing.ai Starter |
|---|---|---|---|
| 5 finalists | $1,245 | $1,600 (5 at $320) | $49 |
| 20 shortlisted | $4,980 | $5,000 (20-pack) | $49 |
| 60 applicants | $14,940 | $12,800 (50-pack plus a 10-pack) | $49 |
That is why many sales managers use two layers: a cheap job test for everyone who applies, then a specialist profile for the two or three finalists. OMG's Member plan covers up to 150 candidates a year for $3,588, about $24 each if you use all of them. The pre-employment assessment software pricing page runs the same math for eleven general testing vendors.
When a specialist sales assessment is the better choice
We are a job test, not a sales psychometric. OMG scores 21 sales competencies and gives a hire recommendation, SalesGenomix measures 140 attributes, and Criteria SalesAP and Caliper profile personality. Those tools compare a candidate with large samples of salespeople, which a test you wrote last Tuesday cannot do.
If you are hiring a VP of Sales or paying a recruiter a 25% fee, a validated profile on the finalists is cheap insurance. For screening the first 50 applicants for a closer, an SDR or an inside sales seat, a test about your own objections tells you more per dollar. If you are already comparing behavioral tools, the Predictive Index alternative and Criteria Corp alternative pages cover those contracts.
Using a sales test legally in the US
Title VII allows professionally developed tests, but a test that screens out a protected group at a higher rate must be job related and consistent with business necessity. The EEOC's Uniform Guidelines treat a selection rate below four-fifths (80%) of the highest group's rate as evidence of adverse impact. Questions about real objections and real call scenarios for the job you posted are the easiest kind to defend.
Give every applicant the same test, offer accommodations under the ADA when asked, and keep the results. Our pre-employment testing guide for small business covers the rest of the legal basics.
Sales assessment test questions employers ask
What is the best sales assessment test for hiring?
The best sales assessment test asks about the job you are filling: your objections, your buyers and your sales cycle. For a validated sales profile, OMG and SalesGenomix are the specialists. For testing every applicant at a flat price, Assessing.ai drafts a role-specific test from your job post for $49 to $149 a month.
How much does a sales assessment test cost?
Published prices run from $249 per candidate at SalesGenomix and $320 per test at SalesDrive to $299 or $599 a month on OMG's one-year plans. Criteria and Caliper quote on request. Assessing.ai costs $49 a month for up to 500 responses, so testing 60 applicants for one opening costs the same as testing five.
How long should a sales assessment test be?
For screening applicants, 15 to 20 minutes is enough: about ten scenario questions and one short recorded pitch. Specialist profiles run longer; OMG says about an hour and Caliper about 60 minutes, which suits finalists better than a first screen with 60 applicants.
Can you fail a sales assessment?
Most specialist sales assessments do not use pass or fail. They give a recommendation such as Recommended or Not Recommended for a specific role. On a job test you write yourself, you set the bar, for example inviting everyone above 75% on the choice questions to listen to their pitch.
Are sales assessment tests legal for hiring?
Yes, in the US employers may use tests that are job related and applied the same way to every applicant. The EEOC treats a pass rate below four-fifths of the top group's rate as a sign of adverse impact, so scenario questions tied to the actual sales role are the safest kind.
What questions are on a sales assessment test?
Typical questions cover objection handling, discovery and qualification, closing, pipeline management and product knowledge, usually as scenarios with one best answer. Many tests add a written follow-up email or a recorded pitch. Personality-based sales tests use forced-choice statements instead.
Test every sales applicant before the first call, from $49 a month
Paste the job post, review the draft, send one link. Monthly billing and a 14-day money-back guarantee.